Ranking 31st Position on Google...

I (RichyP) took part in an interesting discussion over on the searchenginewatch forums the other day: http://forums.searchenginewatch.com/showthread.php?p=94871Â A web site owner was experiencing a ranking with Google that was always 31st position. It seemed whatever the search term the site always came in on page 4 of Google results. The main domain had a PR of 6 so I thought this was strange that they didn’t...

SEO Part 6 – H1 Tags & Keywords...

H1 heading tags have traditionally been used to identify the main heading on a page and therefore give an indication of the pages subject matter.  For this reason it is a good idea to try to include keywords for that page in a H1 heading title.

SEO Part 5 – Keywords in Meta Tags...

As with the browser title importance – the META tags should also include keywords and/or phrases. The following SEO related META tags are ones you should include in your HEAD tags. meta name=”Title” content=”…” meta name=”Description” content=”…” meta name=”Keywords” content=”…” meta name=”ROBOTS” content=”INDEX,FOLLOW” The...

SEO Part 4 – Directory Listings...

DMOZ The directory site DMOZ (http://www.dmoz.org) is the structure behind the Google directory (http://www.google.com.au/dirhp?hl=en). Sites listed within DMOZ generally obtain a higher pagerank (depends on category pagerank though) and are also looked upon favourably by Google as DMOZ is human edited for quality control. You should target DMOZ categories for links to your homepage and any important pages within your...

SEO Part 3 – Browser Titles...

The web browser title is the main identifier of the content on that page or website (if on a homepage). It is therefore important to get keywords or key phrases on the title and ensure that they are unique to that page. The more text used on the title the more diluted the description for that page becomes and therefore harder match against search term keywords. For underlying pages on your site it is beneficial to create...

SEO Part 2 – Incoming Links...

One of the biggest indicators of a popular site is how many incoming links it has. This serves as an indication that the site has value and so other webmasters and content creators have referenced it and linked to that site. External Link Text One very important factor is the text that external sites link to USC with. Search engines view this text as a factor on what the target page relates to. The more external...

SEO Part 1 – Keywords...

A list of keywords and phrases that is going to be targeted for SEO should be a number one priority. These keywords & phrases will then be what we you can judge the SEO effectiveness over time. The keywords should be typical words that a user is expected to type into a search engine and find your given website. The phrases should include the keywords and maybe only a few other words. In choosing keywords you should...

What is SEO?...

SEO is a series of methods aimed at improving an internet facing web site in search engine rankings and ultimately drawing in more visitors.  It covers a wide range of activities that can range from the server configuration to the actual content on the pages and who links to them. Optimisation commonly falls into two categories: White hat SEO Black hat SEO White hat SEO are techniques that the search engines themselves...

How Google works...

Google works by having thousands of servers located around the globe. When a user attempts to connect to Google their servers determine which server to direct them to – based on geographical location and traffic load upon those servers. Once a user is connected their search is routed again to the least loaded web server before the search results are returned back. The size of such a network requires dedicated...

A brief history of search engines …...

Search engines started to appear in 1993 to allow people to find web content matching specific criteria (typically those containing a given word or phrase). They provide results typically as a list of references of those sites that match the search criteria. From around 1994 search engines started to index full text from pages but it wasn’t until 1998 when Google was launched that search engines started to get...