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Random Articles
The long forgotten robots.txt... I am still amazed at how many web sites still don’t employ a robots.txt file at the root of their web server.  Even SEO firms or people claiming to be SEO experts have them missing which I find very funny.  There also countless arguments of whether you still need to have a robots.txt, but my advice is if the search engine robots still request it then I’d rather have it there with the welcome mat to the site. For...
Removing wp_head() elements (rel=’start’, etc.)... In customising WordPress you may find a need to occasionally remove or add to the Link elements that WordPress automatically outputs in the function call wp_head(). I’ve recently had a need to remove the rel=’prev’ and rel=’next’ link elements and in trying to avoid customising the core WordPress functions the following solutions works. Ensure you have a functions.php file in your theme directory that you are using. If not create the file and edit the file. The following lines...
Welcome to RJPargeter.com – SEO, Google Adword’s Management & Web Development. With extensive experience in the web site development and management field since the mid 1990’s working at organisations and companies such as USC, Sony, WGSN.com & University of Warwick, I believe I can offer realistic web site solutions for your business needs. Please browse my services via the navigation links or use the contact details throughout the site to enquire about your web site requirements and how I can...
SEO Part 3 – Browser Titles... The web browser title is the main identifier of the content on that page or website (if on a homepage). It is therefore important to get keywords or key phrases on the title and ensure that they are unique to that page. The more text used on the title the more diluted the description for that page becomes and therefore harder match against search term keywords. For underlying pages on your site it is beneficial to create individual page...
Ranking 31st Position on Google... I (RichyP) took part in an interesting discussion over on the searchenginewatch forums the other day: http://forums.searchenginewatch.com/showthread.php?p=94871Â A web site owner was experiencing a ranking with Google that was always 31st position. It seemed whatever the search term the site always came in on page 4 of Google results. The main domain had a PR of 6 so I thought this was strange that they didn’t rank higher. Well I had a little look into this for them and...
SEO Part 9 – Google Webmaster Tools (Sitemaps)... Google Webmaster Tools (formerly Google Sitemaps) is a development by Google allowing webmasters to easily provide Google with more information on what pages to index, when they have been updated and generally making a site more Google-friendly for indexing and listing within Google search results. A ‘Google sitemap’ is an XML based file which Google crawlers access on a frequent basis to check for new pages and updates to pages. Ideally you want to have sitemaps created on the...

SEO Part 12 – Valid HTML and Accessibility

The W3 World Wide Web Consortium publicise specifications for web based content and how it should be structured for consistent representation across different platforms and browsers. W3 also develop guidelines widely regarded as international standards for web accessibility – the web accessibility initiative (WAI). If web based content conforms to W3 standards for valid HTML, XHTML, CSS and WAI then that content is expected to be accessible to a wider audience. For this reason search engines are likely to add more weighting to ‘valid’ sites rather than sites that do not conform. Google is beginning to move in the direction of favouring valid sites with ‘accessible search’ – http://labs.google.com/accessible/. This search ranks sites for the search string based on how accessible Google judge that site to be. Although this search is still in a beta – or ‘Google labs’ it is widely expected that such technology will be used in the main Google search. You should begin to work towards making more content valid and accessible by following specifications and guidleines on the W3 website by using CSS and HTML...

SEO Part 11 – TITLE and ALT tags

The HTML tags TITLE and ALT are used on text and image links respectively to give a description to the link or image. ALT tags are also used describe an image. The title tag is suggesting a title for the destination source. Both tags are displayed by different browsers in different ways and also auditory browsers can read the text aloud. TITLE Tags It has long been known that some of the search engines associate ranking and relevance to the target page based on TITLE tags on the links that link to that page. This is therefore tied in with the text that is used to link to pages. The TITLE is meant to be a more descriptive passage on that link target and the text used to link to that page. So here again we should try to incorporate keywords and key phrases for that target page in the TITLE tag. To add text into the USC TITLE tags for a given link, the text needs to be added into the Tooltip field of the link Alt Tags ALT tags have a similar effect to TITLE tags but just on the images they relate to. The text entered in an images ALT tag can be used by search engines for image indexing but also an indication of what the image content on that page relates...

SEO Part 10 – Internal Linking

As discussed in the external links section above, links are one the main mechanisms by which search engines find new pages and determine the relevance and importance of pages. As with external linking to your site the internal links within a site play an important role in passing on pagerank and relevance. Firstly ensure you have a very clear structure on your site such as the following: It is important to consider that pages linked to from the homepage will inherit some the page rank (PR) importance €“ as can be seen with the Google PR on the Google toolbar. What you will commonly notice is that the further you traverse down the navigation tree the more the PR degrades on a site. If you find pages that are linked to from the homepage then these will commonly have a PR just under the homepage PR. Pages that are only linked to from lower level pages will have a low PR. What does this mean or matter you might ask? Well the higher the page rank of those underlying pages the more chance they have of coming top for a given search that matches the TITLE, META and content of that page. The PR degradation discussed here can be altered by externally high PR pages linking to a page somewhere other then the homepage on your site. These in effect pass the PR onto your pages which can in some circumstances increase your page low in the navigation tree to a PR level the same as your...

SEO Part 9 – Google Webmaster Tools (Sitemaps)...

Google Webmaster Tools (formerly Google Sitemaps) is a development by Google allowing webmasters to easily provide Google with more information on what pages to index, when they have been updated and generally making a site more Google-friendly for indexing and listing within Google search results. A ‘Google sitemap’ is an XML based file which Google crawlers access on a frequent basis to check for new pages and updates to pages. Ideally you want to have sitemaps created on the fly or by overnightly tasks – this ensures Google is kept up to date on a daily basis. All published pages are listed within the sitemap file with the last modified time. The SEOSolutions sitemap can be viewed here: http://www.seosolutions.co.uk/sitemap.xml In addition to sitemaps within the Google Webmaster Tools there is other interesting data available: 1. Data relating to top search queries for your site 2. Information on last website crawl by Google 3. Website errors experienced by Google when traversing your site 4. Web page analysis 5. Index stats More information on Sitemaps and Google webmaster tools can be found here:...

SEO Part 8 – Robots.txt

A robots.txt is text file that resides on the root directory of the web server.  The purpose of this file is it to indicate to visiting robots and crawlers which parts of the underlying web site should be visited for the purpose of inclusion in a search engine. More information can be obtained on the following site: http://www.robotstxt.org/ In most cases you will want the search engines to access the site and crawl all parts of the site.  An example Robots.txt file is below which indicates to ALL crawlers and robots (indicated by ‘User-agent: *’) to index the whole site apart from content under the folder ‘mySecretFolder’ User-agent: * Disallow:...

SEO Part 7 – Page Content

In search engine terms ‘content is king’ and content for search engine spiders and crawlers is text. In Google’s webmaster help pages the following points are made in the content guidelines section. • Create a useful, information-rich site, and write pages that clearly and accurately describe your content. – Think about the words users would type to find your pages, and make sure that your site actually includes those words within it. – Try to use text instead of images to display important names, content, or links. The Google crawler doesn’t recognize text contained in images. Again these points come around to fact that content on pages should include keywords and phrases that the page is targeted towards. An important point to remember is that content should be written for two audiences – but in this order: 1. The human audience 2. Search engine crawlers This is why they state above that you should include words users would type to find your pages – this is the keywords we have targeted and that we know are popular terms from our research undertaken in the ‘keywords’...

Ranking 31st Position on Google

I (RichyP) took part in an interesting discussion over on the searchenginewatch forums the other day: http://forums.searchenginewatch.com/showthread.php?p=94871 A web site owner was experiencing a ranking with Google that was always 31st position. It seemed whatever the search term the site always came in on page 4 of Google results. The main domain had a PR of 6 so I thought this was strange that they didn’t rank higher. Well I had a little look into this for them and discovered that they had multiple domains all pointing to the same content.  It therefore appears as though Google has penalised them via some form of duplicate content filter. Never heard of the magic 31st position or page 4 of Google results though but an important lesson on not to serve up the same content under the banner of multiple...

SEO Part 6 – H1 Tags & Keywords

H1 heading tags have traditionally been used to identify the main heading on a page and therefore give an indication of the pages subject matter.  For this reason it is a good idea to try to include keywords for that page in a H1 heading title.