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Random Articles
SEO Part 11 – TITLE and ALT tags... The HTML tags TITLE and ALT are used on text and image links respectively to give a description to the link or image. ALT tags are also used describe an image. The title tag is suggesting a title for the destination source. Both tags are displayed by different browsers in different ways and also auditory browsers can read the text aloud. TITLE Tags It has long been known that some of the search engines associate ranking and relevance to...
Welcome to RJPargeter.com – SEO, Google Adword’s Management & Web Development. With extensive experience in the web site development and management field since the mid 1990’s working at organisations and companies such as USC, Sony, WGSN.com & University of Warwick, I believe I can offer realistic web site solutions for your business needs. Please browse my services via the navigation links or use the contact details throughout the site to enquire about your web site requirements and how I can...
SEO Part 6 – H1 Tags & Keywords... H1 heading tags have traditionally been used to identify the main heading on a page and therefore give an indication of the pages subject matter.  For this reason it is a good idea to try to include keywords for that page in a H1 heading...
SQL Server: Find modified Stored Procedures with Dates... Good little query to find modified dates of SQL Server stored procedures. The following example will find stored procs that have been modified in the last 7 days. SELECT name, modify_date FROM sys.objects WHERE type = 'P' AND DATEDIFF(D,modify_date, GETDATE()) < 7 ORDER BY modify_date...
SEO Part 2 – Incoming Links... One of the biggest indicators of a popular site is how many incoming links it has. This serves as an indication that the site has value and so other webmasters and content creators have referenced it and linked to that site. External Link Text One very important factor is the text that external sites link to USC with. Search engines view this text as a factor on what the target page relates to. The more external sites that link...
What is SEO? SEO is a series of methods aimed at improving an internet facing web site in search engine rankings and ultimately drawing in more visitors.  It covers a wide range of activities that can range from the server configuration to the actual content on the pages and who links to them. Optimisation commonly falls into two categories: White hat SEO Black hat SEO White hat SEO are techniques that the search engines themselves allow and encourage in some circumstances whereas...

HTTP Response Header Checker

HTTP Response Header Checker The HTTP Response is the information returned in the HTTP Protocol when you access URL’s over the Internet. Google, Yahoo and in fact all browsers rely on this information to determine if the information you are trying to access has been found or if not what may of happened to it. The full HTTP response contains a variety of information that a web server will send in response to a HTTP request. This information can yield interesting information such as the web server a site is hosted upon, the scripting language used and most importantly the response code. The following search box allows you to enter a URL and see the full HTTP Response. Why is this useful you may be thinking? Well Google, etc rely on the response codes to determine if they index your site. For a resource to be indexed you will most often than not be looking for a ‘200 ok’ response. If a page is missing you may get a ‘404 page not found’. If a page has gone you may look for a ‘410 Gone’ response to be sent back. Feel free to use this tool I have developed to test your URL’s HTTP response: Domain: Response...

The long forgotten robots.txt

I am still amazed at how many web sites still don’t employ a robots.txt file at the root of their web server.  Even SEO firms or people claiming to be SEO experts have them missing which I find very funny.  There also countless arguments of whether you still need to have a robots.txt, but my advice is if the search engine robots still request it then I’d rather have it there with the welcome mat to the site. For those of you who don’t know the history of a robots.txt file then i’d suggest you have a Google or Wikipedia for it.  In short it ‘s a text file that specifies which parts of a web site to ‘index’ and ‘crawl’ and/or which parts to not index.  You can also get specific and setup up rules based on a certain spiders and crawlers. To start with you need to create a text file called robots.txt and place in the root of your web host.  You should be able to access it through your web browser at www.yourdomain.com/robots.txt You can view other web sites robots.txt files by accessing the robots.txt at the root of their domain.   If you want Google, etc. to come into your site and index everything then things are very easy.  Simply add the following to your robots.txt file and away you go: User-agent: * Disallow: Alternatively if you wish to stop all pages in your site being indexed then the following should be present in your file: User-agent: * Disallow: / To stop robots indexing a folder called images and another called private you would add a Disallow line for each folder: User-agent: * Disallow: /images/ Disallow: /private/ The above would still index the rest of the site, but anything in those folders would be excluded from search engine results. To disallow a file you specify the file as above with a folder: User-agent: * Disallow: /myPrivateFile.htm If you only wanted Google access to your site you specify the following: User-agent: Google Disallow: User-agent: * Disallow: / If you are looking at getting your site fully indexed then I would put the first example in your robots.txt...

Determine URL of an ImagePlaceholder

I came across a problem recently whereby I wanted to determine the MCMS URL of an image stored in the MCMS Resource gallery.  The script had several image placeholders, some of which may of had images bound to them. My requirements involved determining the URL of any given image and then to use this in some CSS styling.   Faced with this scenario the following code should help: //Setup placeholder object and string for URL Placeholder pl; string imgSrcUrl = ""; //setup default CSS string string FeatureCSS = ””; pl = ImageX.BoundPlaceholder;//get the bound placeholder for this control if (pl!=null){//test the placholder is not null imgSrcUrl = ((ImagePlaceholder)pl).Src ;//get the source url from the placholder if (imgSrcUrl!=null && imgSrcUrl!=”"){ FeatureCSS = “<style type=\”text/css\”>\n#section {\nheight: 232px;\nbackground: url(”+imgSrcUrl+”) no-repeat -26px 0;\n}\n</style>”; } else doSomethingElse(); } else...

Welcome

to RJPargeter.com – SEO, Google Adword’s Management & Web Development. With extensive experience in the web site development and management field since the mid 1990’s working at organisations and companies such as USC, Sony, WGSN.com & University of Warwick, I believe I can offer realistic web site solutions for your business needs. Please browse my services via the navigation links or use the contact details throughout the site to enquire about your web site requirements and how I can...

PageRank no longer important?

I keep hearing people saying that Google’s Page Rank is no longer important and X or Y is much more important. I still believe that Page Rank is one of the most important factors in a site ranking well in the Google results. Firstly, Google still include a page rank on the Google navigation tool bar – ok this is not updated immediately but I would assume this is based on infrastructure and speed issues. Secondly Google went to all the trouble to patent the page rank rating algorithm through Stanford University and I would doubt they are going to just leave this behind. The page rank has been the foundation of Google success and although it is undoubtedly tweaked and used along side other algorithms it is still in my opinion the basis of the initial search engine rankings. Thirdly, when you hear Google employee Matt Cutts discussing page rank in such detail you know it is still fundamental to how Google works – http://www.mattcutts.com/blog/more-info-on-pagerank/ . As Matt discusses in this article pagerank in the toolbar is usually late to reflect how your site is ranking. This however is just the navigation tool bar representation of this. Really behind the scenes page rank is changing all the time as the index is added to, pages removed and back links calculated. So there you have it -PAGERANK is still alive and soldiering on. Whilst Mr Cutts still talks about pagerank we know it is still one of the main factors in Google search engine...

‘Black-Hat’ SEO Techniques

The following SEO techniques are known as ‘black-hat’ SEO and should be avoided by your web site. These techniques can sometimes provide very quick search engine result improvements, but over time are known to cause sites being banned and removed from indexes altogether. Hidden Text An old technique to increase keywords on a page was to include long lists of keywords and key phrases as hidden text on a page. This was sometimes achieved by placing the text far below the main content on the page or by displaying the text as the same colour as a background colour, i.e. white on white or black on black. This technique goes against Google’s webmaster guidelines. Cloaking or Doorway Pages Don’t deceive your users or present different content to search engines than you display to users. Matt Cutts (Google employee) describes a classic case of this on his blog site (http://www.mattcutts.com/blog/ramping-up-on-international-webspam/) whereby BMW displayed text to search engine robots whereas normal web users would be shown other content via the use of a JavaScript redirect. It is important to not try to do quick redirects on pages so that the search engine crawlers see certain content and then a user’s browser redirects to another page Link schemes Avoid links schemes that provide a massive increase in incoming links from bad neighbourhoods and other sites of dubious content. Participating in such schemes can result in your site being penalised. Automated Search Engine Submission Software Avoid using search engine submission software such as ‘WebPosition Gold” or other similar products. As long as your site is linked to from other sites and your site is up and running with a valid robots.txt file then pages and content will be indexed without the need for this software. Duplicate Content Avoid duplicating the same content on different pages. If Google detects large amounts of duplicated pages on different sub or main domains then you can risk a ‘duplicate content penalty’ which can result in the site losing rankings. Sub domains such as above are all treated as separate websites and if duplicate content is found then both sites can suffer ranking problems until the original origin site of the content is determined by Google’s algorithms. Content Solely for Search Engines Avoid publishing any content that is solely for search engine spiders. Content that is too rich in keyword density and unintelligible to a human can be detected by Google and other search engines and result in site penalties. Always write content firstly for humans and secondly for crawlers and robots. As long as the pages are...

SEO Part 14 – Web Based Sitemap

A site map enables search engines to easily find all content on the site by following all the links from the sitemap page(s) With the implementation of Google sitemaps, discussed in the ‘Google webmaster tools’ section there is no longer a huge need from a Google SEO point of view for a web based sitemap. For other search engines however it would be beneficial to have a few pages on the site that linked to all content currently published. A single page can have overheads on the system for large sites and for the front end user this can be too big to download and view – therefore several pages of links could make up such a sitemap. The sitemap start page should be linked to front the front homepage as this is the most common page that search engine spiders will...

SEO Part 13 – ‘Linkbait’ Content

In the ‘Incoming Links’ section before it is described how incoming links to the site can great improve Page Rank and therefore pages ranking higher in the search engines. The section describes how to aim for links to your site and try to aim for keywords in link text. One of the best ways to attract incoming links is to publicise content that is commonly referred to as ‘link bait’. This content has two principle aims: 1. Informative content for the site visitor 2. Attract external sources to reference or link to it With this in mind it can pay to encourage articles to be created and published on your site by even external sources. If you run a site on organic fertilisers then write some articles about the field and link to this from your front page. Over time similar themed sites will start to link to it if it contains relevant and useful information. Encourage your business partners to link to it. Blog sites such as SEOSolutions.co.uk are an excellent way to provide new fresh content which will ultimately attract external links – you could therefore look at adding a Blog on your site even if it’s to discuss your latest product...